A Luxury five-star waterside park offers high-end, deluxe lodges in an idyllic setting on an elbow of the River Thames.
This was a brand new build with previous content to work from, creating a high end and exclusive vibe was needed for the Thames Retreat site without any official photography as the site is grounds are currently unfinished, creating a luxury feel was always going to be a challenge.
First port of call was making sure the brand new website was responsive, Google penalises websites for not being 'mobile ready', I implemented the Webflow CMS into the build, allowing the client to update all the content in browser, with the ability to add and remove lodges and caravans that were for sale, whilst maintaining the same visual consistency.
The Lodge For Sale page is powered directly by the Webflow CMS, allowing the team to add and remove lodges as they become available and as they are sold, there is also conditional logic in play, e.g. when a field is not submitted in the CMS the page will not display the static items surround the dynamic data, this means that there will never be a missing field from the users perspective, this type of detail is important for building the clients trust.
The layout needed to be simple and clean, the demographic for Thames Retreat are those looking for a second or holiday home. With beautiful imagery and elegant typography being top on the list.
